Do best seo for your wordpress blog or website using seo yoast plugin
I recently published a post on what is seo? and why a website need seo done. I think when read that article you will have exact idea about seo. what is its advantage and importance on a website or a blog. Next let’s check how do best seo for your wordpress website using a well-known wordpress plugin seo yoast
seo yoast gives us a convenient way to optimize our webpage seo friendly.
About SEO Yoast plugin
SEO by yoast is a free wordpress plugin, powering all that wanted for a wordpress website by means of search engine optimization. This wordpress plugin updated regularly and on each and every updates it travelled through a number of versions from 0.3.3 to current version 2.3.5. Yoast developers researching and thoroughly studying googles search algorithms each time when updates and getting changes to their wordpress yoast plugin to get maximum exposure to the site that used plugin. This is why currently 1 plus active install of wordpress seo yoast plugin. Seo yoast plugin is the primary choice of wordpress developers, wordpress site owners and seo specialist sine it gives best seo all the point of view.
Important Things that we never miss in seo for wordpress, which remembers me by yoast plugin
Help to set up search ranking factors: Yes, wordpress seo yoast plugin allows us to do best on-page seo techniques, which we can see live in our dashboard. Under the post section, we can see what are the rules that we followed and not.
sitemap generation: Sitemap is one of the important file that every blog or website need to generate in order to submit on web search tools or web search console. This sitemap helps search engines to crawl the url of our blog post easily. So seo yoast have inbuilt sitemap generator. Also this sitemap generator is for generating all type of posts and attachment. Your sitemap can include sitemap for pages, posts, attachments, portfolio etc. So you do not need to install another wordpress plugin for generating sitemap for images and other medias. Generall seo generate sitemap have url such as www.yourdomain.com/sitemap_index.xml.
Website authentication: It is always good for authenticating our website to major search engines. When you sign up in a webmaster tool.You have option for authenticating your website. For this they will give you a file on downloading. which you need to upload in the root directory of your website and then click verify button to verify your site. If you do not do such verification, seo yoast remember you to verify on major search engines such as google, yahoo, bing, yandex etc.
socially strengthen your site: SEO Yoast plugin allows you to define on social medias such as facebook, twitter, google plus, instagram etc.
How do on-page seo with yoast plugin?
General set up for on-page seo window look like this in the bottom of your blog post.
In this section you have to define your keyword that you are targeted in the post in keyword box. Here i am focusing on the keyword which is “best seo” which have average 12500 searches in a month which i got the idea from google adwords keyword planner. So i use it.
Next section is seo title. SEO title is the title of the snippet which appears in search engines. seo plugin showing it for us how it looks like in the top of the window. In this page i have wrote the seo title which is strating from the word Do best seo…. and you have to add accordingly with your blog post. If you neglect this section, the seo yoast automatically add page title as seo title. You have to look on one thing when setting. The seo title should not be long sentence. If you exceed the limit, the warning will show by yoast in red letter. Thus best seo title you have added.
Then setting up meta description. This is the search engines look when search occurs. Google search algorithm stating that there is a limited characters should be use when preparing meta description. Yes 156 character is the recommended,. So prepare a meta description which is not exceeded 156 characters.
Just below keyword box, yoast seo, show us the status of appearance of keyword present in page title, page url, content body, meta description, article headingetc.
On the right hand side of the dashboard, just below the publish button, there is indication on the strength of seo of on-page. If the article scores good score by optimizing with various factors, the strength indicated in green colored. There is 3 indication bad, ok and good. Do Best seo for wordpress. yoast will support you.
How to optimize our content using page analysis
Next we are going to look on how to optimize our content and page according to page analysis by yoast. Let’s look a screenshot on page analysis on-page seo.
from the screenshot, we can easily identify how to optimize our page and content to score our page good for search engine ranking.
Keyword on first paragraph: We have selected a keyword to target. Google recently updated their search algorithm that a keyword which is tageted should be contain in the first paragraph of the article. So i inserted the keyword in first paragraph, within fifty words. so it is good.
page title: Page title must contains characters which must not less than 40 and more than 70. So i optimized the page title between 40 and 70 characters. i wrote page title “How to do best seo for wordpress using yoast plugin?” which is 52 characters including space. so best seo strategy. That’s good.
Body Content: The content body should not be less than 300 words, which is big negative. So always write article more than 300 words. So best seo strategy. Again good.
Keyword present in meta description: Yes, keyword “best seo” i consider to add in meta description. That is good. So always add your keyword in meta description.
use the solution word in met description: Most of the internet users searching internet for a solution. So ” the phrase how to do” is perform competition with others. So adding such phrase always good, which is a factor in algorithm developed by google. So try to use it.
Don’t use keyword in more article of your blog: You should use one keyword targeted in one post only Do not target the same keyword in another article of the same blog, which will make difficulty in crawling by google bots. So good seo strategy.
Use image and add keyword in alt tag of image: This is very important and always best seo strategy in all the search algorithm of google. I added a featured image and in alt tag i have added the keyword. So it is always good to insert more images in your post and setting alt tag. Adding alt tag is very important since more traffic come from image search. Search engines cannot recognize images. They are recognizing images by crawling image alt tag.
Add outbound links: What is outbound link? outbound link the link which redirect to page of another website. So linking word to other authority website will be good. In my this article, i linked the word “wordpress” to the website of wordpress. That is http://www.wordpress.org. And the phrase seo yoast is linked to seo yoast plugin download page of wordpress plugin directory. So adding outbound link to authority site is one another factor and is a best seo strategy.
Note onething when adding outbound link, always open the outbound link in new window-, so our page will be there in that session.
sub heading with keyword: yes, “h1 is the main heading, while all others are sub heading, such as h2, h3 and so on. Add such sub heading and add keyword in sub heading is beneficial even it is not a major ranking factor. i have added such sub heading and added best seo keyword in sub heading. best seo technique.
Place keyword in page url: it is best beo strategy while we are adding the focused keyword in page url. This is a major seo ranking factor. Look, i have added the keyword “best seo ” in page slug.
keyword density: Keyword density is another factor. When you writing blog post, keep eye on keyword density. always keep keyword density more than 1%. if your article have 1000 words, your article content should have minimum ten times repeat keyword.
page url length: Page url length should not exceed 66 characters. So try to reduce page url characters less than 66 characters which is highly recommended. I have page url of all posts less than 66 characters.
move keyword in the beginning of url: I think this is the only one condition which cannot be satisfied. This is another google ranking factor. Move keyword in the very beginning of page address. that is after www.. This will depend on domain name. If your keyword is “tech” and domain name is www.techwizard.com. it is better. So not applicable in all focused keyword. this is best Seo strategy but difficult to follow.
So look the seo score all when done.
In social section tab, you can set how this blog post looks in facebook.
Here is time to wind up this article. I tried my level best to describe how wordpress seo yoast plugin help us in optimizing article for our blog. I think this article is very helpful and if you like this article, please share this to your friends.