Domain authority. what is it? how control your seo status
When we come in to the case of search engine optimization for our blog or website, there are a lot of tactics to learn and experiment regularly with them for getting result, not just a result, a good result. But it takes a long time in order to get the good result for the newbie blogs and domain with less age. I say this sentence since domain age plays an important factor while getting mind by search engines. Domain authority or DA is one word which i got when my research about search engine optimization and is very important factor.
So what is domain authority
Moz gives the best definition on domain authority. according to moz, domain authority is defined as Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. We calculate this metric by combining all of our other link metrics—linking root domains, number of total links, MozRank, MozTrust, etc.—into a single score.
domain name authority(DA) is a metric developed by moz. DA is the key factor which determine the ranking of a website.
Yes, between seo analysts and web masters DA is the short form of domain authority. Many of the bloggers and web masters including me, now behind the DA in order to make a better ranking position of their website. I recently read in the ranking of a website, Domain Authority plays 23%. and all other metrics are divided such as on-page optimization, domain age, backlinks, social signals etc.
Domain Authority/Trust is google ranking factor
When we are planning to build a home for us, we will search for a trusted and authoritative builders because of they have good experience, trust, authority ans so on. Like google always want to treat their searchers to good, so they are updating their search algorithm always to get the best trusted and authoritative websites. So a new domain which has no such a good DA value and not provide relevant information and updation will not have value in the eye of google. Here comes the importance of domain authority. Because the DA is calculated by many other small metrics and satisfaction of that all the metrics determine the value. DA value which is at peak point is 100 and is rare and is like sites such as google. Also facebook, wikipedia, yahoo, bing etc have high authority and is 100.
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With all the seo optimization techniques such as onpage, offpage, social media optimization, DA mixed with these values and determine the search ranking position of the website.
Domain authority metric distribution
We have an infographic that help us to learn the splitting of domain authority metric. Please have a look on the image here.
This is the splitting of domain authority metrics. Here from the image it is clear that each and every factor which will determine the domain authority or domain trust.
Here is the percent wise splitting of DA metrics.
Yes, most important factor is Diversity and quality of links.
Link diversity and quality links
So let us have a look on the term diversity of link. What is diversity of link?
Yes, link diversity is the number of many other websites linking to your site. As the term exact meaning, “diverse” as “dividing” link to your website. So we got the correct meaning of the term link diversity. As we know, google trust most sites which having many links back to our site. We also call the links are backlinks.
Not only we want many link diversity, but if those links are from high page rank and domain authority website, that is here referred to as quality links. So google will trust your website most and that is the main factor in determining the domain authority. So, you have to get high quality of links from high DA and PR websites.
Note, This factor takes 27%, the most part in the split graph.
Total Number of links
23% plays in the number of links in your website. This is the number of links that between your website to many other websites. This will includes both backlinks and outgoing links. Number of links are important factor while determining the domain authority. This means , through your quality of articles, in how many links you to the high trust resources that makes huge advantage for your website visitors. When you are linking the part of your article to the trusted resources such as wikipedia and such trusted sites, that way you are trying your visitors to educate more by such links.
So the number of links between your site and others is another factor that calculates your domain authority.
Social media engagement
Social media is now trusted source of traffic. Also, search engines indirectly looking how a website or blog active on social media with DA. So actively engaging on social medias is the key factor to improve the DA.
sharing posts on social media make it viral. A domain which actively engaging on social medias directly proportional to domain authority. In the graph, you can see that 15% social media engagement will help in building trust of your domain. A spammer blog or website will never actively engaged with social media. They will active on the first of their launch and will never take serious on that. So, that is a correct metric on deciding domain authority. So it is the best known method to build up your domain authority, always be active in all social medias such as facebook, twitter, linkedin, pinterest etc.
Root domain Links
what about root domain links. It is the number that exactly rooting from unique domain. If you have two links from a same domain, that is treated as one root domain linking. So, it is best to increase the root domain links which is part of calculating domain authority of a website. This can be achievable by building relationship with other website owners. Share your website with maximum number of web masters or bloggers and earn unique root domain links.
Brand search value
Brand search value, the users eager to search the unique brand for their needs. So it is highly recommended method to make your blog a brand and up your domain authority.
When you build a brand, and have more audience, they will search queries with your domain name so as they can get the result without scrolling the mouse.
Age of domain
Age of domain have higher impact on deciding the DA of your website. A newly purchased domain name is likely less DA than a domain name with 5 years old.
You can analyze that the older websites have higher DA than new one. But the real fact is that there is no high increment in the DA value, if you just purchase a domain name and do nothing on it. If a domain name is continuously crawled by search engine bots, likely to get high DA value. Also one thing to remember that consistent updated and aged one will get higher DA, than new domain with inconsistent update.
How Domain Authority Controls ranking?
Now it is very clear that domain trust is critical factor in the ranking in search engine results page. If you have written well organized and killer article , and then published with your domain authority just 10, you may not get position on top. But the article which quality less than you with DA value 80 will get on top. So the step next you want to do is that keep working on increasing domain authority, and if you lifted DA to 60, you can get positioned above that by calculating all other metrics.