SEO Mistakes That Pushthe Blogs to Back Seat
Most of the site owners spend money to make significant contents. Some even hire dedicated resources to craft blog contents. But, still, they have no clue about not reaching the required search engine ranking. In the last 20 years, the digital marketing has grown like a tree firmly rooted on the contents presented on the sites.
You must know the usual, yet useful mistakes that sideline your site from the Google ranking.
- Keyword Structure – Un-optimized
Even though machine learning technology and semantic search has increased in the recent years, keyword search has its place in the content marketing world. The majority of the Internet marketing company India works towards optimizing the keyword structure.
Failing to do so will push your site far away from the search engines. You may have contents covering all topics related to the blog, but do not have any keyword. Keywords act a link between the material and the user intent. When the keyword is optimized in all your documents, then it will help to place every single web page to reach top rankings and drives more traffic.
Remember to make use of long-tail keyword as far as blogs are concerned including phrases beginning with why, where, how and what. Also, add some actionable phrases which will usually be used by the audience.
Include keyword in heading tags and Meta tags for better results.
- Incompatible internal links
Many people tend to forget the links when it comes to SEO. Internal links will help readers to get more details about your blog. Especially internal links in blogs will help them navigate through your website. It makes them feel right about your business. When you give links, remember to provide consistent and appropriate links.
Carry out a systematic internal link review and document which web pages have the highest authority. Then insert internal links onto those pages directing to other high-value pages internally.
Stay within the limit in using the links to every blog post. Finally, optimizing all the anchor text and categorize to drive notions for the linked pages.
- Content Understand-ability Being Poor
Blogs must be written keeping readers in mind and not the search engine and rankings. Create simple contents. Let them be split into small paragraphs. Write simple sentences even for a heavy subject. Let everyone understand your content. Your vocabulary need not be proved in the materials. Even an eighth-grade reader should appreciate your blog.
When you write contents which are difficult to interpret by readers they may lose interest reading your material. Understanding content can happen when you start with an intro about your blog. Write subheadings and give bullet points. In general, it must be free from fundamental spelling mistakes and grammar.
4. Lack of Videos and Images
Images can quickly catch the attention of the readers. Lengthy paragraphs may not yield adequate results than a simple picture, or an infographic does. Put your writing with some photos. Graphically represent your thoughts. Instead of writing statistics, merely make a chart. People can understand quickly. Also, try to add videos to your blogs. You can make simple videos on your own. Instead of writing about “how to” steps you can make them as videos. Listening being part of reading will make them feel more interested in your blog.
Format your on-site images as .jpg. Your vector images must be saved as .png.
Forgetting to optimize the image alt + text position will not enable it to rank in a targeted keyword image search.
- Poor Blog Support
Failing to promote your content will result in a disastrous outcome. You must know how to make the best use of your connections to support your materials.
Blog promotion can happen only by thoroughlyanalysing the audience.Categorize the audience into three segments, and they include the psychographics, demographics, and habits. Examinethe social media channels on which each audience segment will show interest and know their choice and post blogs accordingly.
The five mistakes are posted for you to know them and the right ways to correct them as well. Make sure to follow the tips given under each subheading and publish your blog for best results. Increase website traffic and move up the search engine ranking ladder.